10 Best toothpastes in India

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Last Updated - 30/10/2025

Best Choice
01

Colgate
19% Off

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Colgate Strong Teeth Cavity Protection Toothpaste 500gm
9.8

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This toothpaste is suitable for men, women and children.
This toothpaste is 100% Vegan, Gluten-Free, Sugar-Free and is made responsibly.
Strong inside, smiles on the outside.
Recommended usage: Brush twice a day for 2 minutes each time.
Pack contents: 2 X 200g + 1 X 100g toothpaste tubes
Good nutrition begins with strong teeth. Strong teeth chew better which leads to better absorption of nutrients hence making you healthy and strong from within.
Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile
Colgate Strong Teeth with its unique Amino Shakti formula adds natural calcium to strengthen teeth from within and makes them resistant to tooth decay.
Colgate Strong Teeth has unique formula that gives you 2X stronger teeth and helps keep your teeth strong from within.

₹254.00 ₹315.00 19% Off
02

Colgate
28% Off

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Colgate Strong Teeth, 700g (175g X 4), Calcium-boost Tooth Paste for 2X Stronger Teeth, Whitens Teeth, Fresh Breath & Prevents Cavities (Combo Multipack)
9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

STRENGTHENS TEETH, PREVENTS CAVITIES, Whitens Teeth and Freshens Breath.
RECOMMENDED USAGE: Brush twice a day for 2 minutes each time.
NOURISHED Teeth are important as our teeth are losing calcium every day we eat sugary or junk food.
NOURISHED TEETH are 2X STRONGER with COLGATE STRONG TEETH's unique Calcium Boost + Arginine Formula.
COLGATE STRONG TEETH is India’s no.1 toothpaste for stronger teeth for you and your family. As per Kantar Worldpanel Apr '23 report, it's the No.1 penetrated toothpaste in India, and has the highest volume share within the Toothpastes category.
COLGATE STRONG TEETH NOURISHES teeth by boosting the process of natural calcium reabsorption from the saliva.
100% VEGAN, Gluten-Free and responsibly made.

₹334.08 ₹464.00 28% Off
03

Dabur
28% Off

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Dabur Red Toothpaste - 600g (150g x 4) | Ayurvedic Paste | Provides Germ Protection, Cavity Protection, Plaque Removal | Prevents Gum Bleeding, Yellow Teeth, Toothache, Bad Breath
9.4

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Package Content: 4 Red Ayurvedic Paste; Quantity: 600g (150g each)
MADE WITH 13 POTENT AYURVEDIC INGREDIENTS: Dabur Red toothpaste is crafted from 13 potent Ayurvedic ingredients, including Pudina Satva (peppermint) that provides fresh breath, Laung ka Tail (Syzygium aromaticum) that relieves toothache, Shunthi (Zingiber officinale) that has anti-inflammatory and antibacterial properties, and Tomar Beej (Zanthoxylum armatum) that has antiseptic and antibacterial properties.
GIVES SUPREME ORAL CARE: Dabur Red toothpaste is clinically shown to provide a remarkable 35% improvement in oral care hygiene compared to regular toothpaste
FLUORIDE FREE & COMPLETE PROTECTION for the ENTIRE FAMILY
DABUR RED PASTE has a clinically proven formula that fights against 7 DENTAL PROBLEMS 1) TOOTHACHE, 2)CAVITIES, 3) plaque, 4) germs, 5) bad breath, 6) yellowing, and 7) bleeding gums
COMMONLY SEARCHED TOPICS: red paste, red toothpaste, dabur red paste, dabur red toothpaste, dabur red, toothpaste, paste, ayurvedic paste, ayurvedic toothpaste, fluoride free toothpaste, best toothpaste, best whitening toothpaste, whitening toothpaste, sls free toothpaste, teeth whitening toothpaste, best teeth whitening, herbal toothpaste, herbal paste

₹271.00 ₹381.00 28% Off
Best Value
04

Close Up
50% Off

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Closeup Toothpaste | Long lasting 18 Hours Of Fresh Breath & White Teeth - 600g (Pack of 4)
9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.
Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay.
Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.
Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)
Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste.
Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.

₹235.00 ₹475.00 50% Off
05

Dabur
45% Off

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Dabur Red Toothpaste - 800g (200g x 4) | Provides Germ Protection, Cavity Protection, Plaque Removal | Prevents Gum Bleeding, Yellow Teeth, Toothache, Bad Breath
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

Package Content: 4 Red Ayurvedic Paste; Quantity: 800g (200g each)
MADE WITH 13 POTENT AYURVEDIC INGREDIENTS: Dabur Red toothpaste is crafted from 13 potent Ayurvedic ingredients, including Pudina Satva (peppermint) that provides fresh breath, Laung ka Tail (Syzygium aromaticum) that relieves toothache, Shunthi (Zingiber officinale) that has anti-inflammatory and antibacterial properties, and Tomar Beej (Zanthoxylum armatum) that has antiseptic and antibacterial properties.
GIVES SUPREME ORAL CARE: Dabur Red toothpaste is clinically shown to provide a remarkable 35% improvement in oral care hygiene compared to regular toothpaste
FLUORIDE FREE & COMPLETE PROTECTION for the ENTIRE FAMILY
DABUR RED PASTE has a clinically proven formula that fights against 7 DENTAL PROBLEMS 1) TOOTHACHE, 2)CAVITIES, 3) plaque, 4) germs, 5) bad breath, 6) yellowing, and 7) bleeding gums
COMMONLY SEARCHED TOPICS: red paste, red toothpaste, dabur red paste, dabur red toothpaste, dabur red, toothpaste, paste, ayurvedic paste, ayurvedic toothpaste, fluoride free toothpaste, best toothpaste, best whitening toothpaste, whitening toothpaste, sls free toothpaste, teeth whitening toothpaste, best teeth whitening, herbal toothpaste, herbal paste

₹328.00 ₹599.00 45% Off
06

Colgate
41% Off

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Colgate Total 300gm (2 x 150gm) Advanced Health Anti-Germ Toothpaste, Tooth Paste with 12-Hour Anti-Germ Protection, Whole Mouth Health (Combo Pack Offer)
8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This Colgate toothpaste not only addresses cavities, plaque, and tartar, helping to prevent tooth decay, but it also ensures freshness and brightens your smile
Get protection for your bright and beautiful smile with the Colgate combo pack: 150 gm + 150 gm (300 gm) of Colgate Total Antibacterial toothpaste for a complete oral care routine
Experience comprehensive oral care with Colgate Total all-in-one toothpaste**, which leaves your mouth feeling clean, fresh, and protected
Enjoy lasting fresh breath every time you brush your teeth with our refreshing mint-flavor toothpaste
Colgate Total Advanced Health provides stronger 12-hour anti-germ protection*, keeping your mouth fresh and clean all day
Colgate Total Advanced Health fluoride toothpaste for adults, with Dual Zinc, Arginine, anticavity protection, and charcoal, targets bacteria, forms a protective barrier to prevent plaque buildup, and provides a deep, bright clean
Colgate Total Advanced Health Antibacterial Toothpaste offers complete oral protection***, shielding your teeth, tongue, cheeks, and gums from harmful germs
Colgate Total 12, our most advanced toothpaste yet, features the latest formula with Dual Zinc and Arginine, designed to deliver stronger 12-hour anti-germ protection*

₹246.00 ₹420.00 41% Off
07

Colgate

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Colgate Max Fresh Toothpaste, Red Gel Paste with Menthol For Tooth Decay Prevention, Cavity Protection, Gum Protection, Whitening, Eliminates Bad Breath (300g, 150g X 2, Spicy Fresh, Saver Pack)
8.5

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This red gel toothpaste contains unique cooling crystals that dissolve completely as you brush. Colgate Maxfresh gives you intense cooling and a burst of freshness
Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision
Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months
Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan, Sugar-free and Gluten free
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use

₹204.00
08

Colgate
25% Off

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Colgate MaxFresh Breath Freshner Oral Care Toothpaste, 300g Saver Pack (150g x 2), Peppermint Ice, Blue Gel Paste with Menthol & Cooling crystals for bad breath control
8.3

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

This blue gel toothpaste contains unique cooling crystal that dissolve completely as you brush. Colgate Maxfresh gives you an icy wave of minty coolnessand an intense burst of freshness
Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision
It is a blue gel with cooling crystrals that provide intense freshness. This pack has 2 x 150g tubes
Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months
Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan and Gluten free
Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use.

₹198.00 ₹265.00 25% Off
09

Colgate
41% Off

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Colgate Visible White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains, Whitens Yellow Teeth, Enamel-Safe for Daily Use (Combo Pack, 200g + 40g)
8.1

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!
SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste
REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts
MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!
HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!

₹245.00 ₹420.00 41% Off
10

Patanjali

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Patanjali Dant Kanti Natural Toothpaste 800G (200G X 4), Super Saver Value Pack, Makes Teeth Strong, Tightens Gums, Gives Cavity Free Smile
8.0

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.
Main highlights

PACKAGING: Patanjali Dant Kanti Natural Toothpaste 800G contains 4 Packs of 200G Dant Kanti Natural Toothpaste.
NATURAL INGREDIENTS: Patanjali Dant Kanti Natural Toothpaste is formulated with a herbal extract blend that includes neem, clove, babool, and mint to provide effective oral care without the use of harsh chemicals or artificial additives.
HEALTHIER & STRONG GUMS: Natural Toothpaste reduces the risk of gum disease by preventing tartar buildup. Patanjali Dant Kanti's formulas promote gum health and aid in the prevention of gingivitis.
COMPLETE PROTECTION: Dant Kanti is packed with the goodness of nature. Akarkara and babul protect the gums, neem, timbaru, turmeric, and cloves remove and offer protection from bacteria, pudhina, and pipli refresh the gums, peelu, and maju phal make gums stronger.
BAD BREATH ( HALITOSIS): Having foul breath can be uncomfortable and embarrassing. Our Danti Kanti Natural toothpaste contains essential oils and herbs that help eradicate odor-causing bacteria while leaving your mouth feeling fresh and clean.